Best Practices for the Planning, Monitoring, and Evaluation of Advertising Efforts
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Best Practices for the Planning, Monitoring, and Evaluation of Advertising Efforts
Download Video: .MP4 format .WEBM format
*Involving Human and Corporate Behavior/Research and its effects on outcomes and impacts; Work with/econometric detailed analyses, including using large data sets such as large samples of customers and 2 years or more of utility usage, census data, contextual data, etc.
Analytical Evaluation Consultants (formerly Megdal & Associates), Lori Lewis, Ph.D. with over 30 years’ experience (formerly as Lori Megdal)
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